Viddler

You may have seen our announcement on the Viddler Spotlight announcing that users of Pownce are now able to link to Viddler videos, and they’d be automatically be embedded within their Pownce link.

Pownce has been doing this for YouTube videos for a while, but they’ve recently begun to work with other publisher’s of media to create a standard way to retrieve general information, and the embed code, about the media their user’s are linking to.  It is called oEmbed and Viddler is proud to be on the ground floor in providing this service to its 3rd party developers.

The workflow for consumers of this service is simple: Identify a qualifying URL, request the oEmbed service using the URL, parse the response.  We’re planning on having a how-to article up here on the lab in the future for your reference as a consumer.

If you are a developer, and you’d like to use Viddler’s oEmbed service to quickly retrieve information about a video on Viddler without the need to scrape the HTML of our pages: you can view our oEmbed service documentation on our Developer Wiki.  For general information about the oEmbed specification, you can visit oEmbed.com.

If you have any questions, feel free to ask them in the comments!