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	<title>Viddler Developers &#187; Use cases</title>
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	<description>Testing tomorrow's video platform, today.</description>
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		<title>Sinch.tv launches using WPViddler!</title>
		<link>http://developers.viddler.com/2008/04/15/sinchtv-wpviddler/</link>
		<comments>http://developers.viddler.com/2008/04/15/sinchtv-wpviddler/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 12:13:40 +0000</pubDate>
		<dc:creator>Colin Devroe</dc:creator>
				<category><![CDATA[3rd-party projects]]></category>
		<category><![CDATA[Use cases]]></category>
		<category><![CDATA[band]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[pennsylvania]]></category>
		<category><![CDATA[sinch]]></category>
		<category><![CDATA[theme]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[wpviddler]]></category>

		<guid isPermaLink="false">http://lab.viddler.com/?p=12</guid>
		<description><![CDATA[Sinch (friend: sinch), a rock band from Pennsylvania, recently launched Sinch.tv and they are using WPViddler, the Wordpress theme we linked to this morning.  That was fast!
Using WPViddler, they were able to get their new site up and running with video really quickly, and the site looks fantastic to boot!

We&#8217;re looking forward to more themes for [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sinch.net/">Sinch</a> (friend: <a href="http://www.viddler.com/explore/sinch/">sinch</a>), a rock band from Pennsylvania, recently launched <a href="http://sinch.tv/">Sinch.tv</a> and they are using <a href="http://www.templamatic.com/template.asp?TemplateID=55">WPViddler</a>, the Wordpress theme <a href="http://lab.viddler.com/2008/04/15/wpviddler-theme/">we linked to this morning</a>.  That was fast!</p>
<p>Using <a href="http://www.templamatic.com/template.asp?TemplateID=55">WPViddler</a>, they were able to get their new site up and running with video really quickly, and the site looks fantastic to boot!</p>
<p style="text-align: center;"><img class="alignnone" src="http://img.skitch.com/20080415-8aycd5hitn2dg9r12d1wmhxyf2.jpg" alt="" width="500" /></p>
<p style="text-align: left;">We&#8217;re looking forward to more themes for <a href="http://wordpress.org/">Wordpress</a>, and other content management systems, that utilize Viddler&#8217;s built-in features.  Congratulations to Sinch for what they&#8217;ve done so far.</p>
<p style="text-align: left;">Need a quick theme to get up and running with Viddler quickly?  Try <a href="http://www.templamatic.com/template.asp?TemplateID=55">WPViddler</a>.  If you have your own theme, try out <a href="http://wiki.developers.viddler.com/index.php/WPViddlerVideoComments">our Wordpress plugin</a>.</p>
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		<title>Pownce uses oEmbed to link to Viddler</title>
		<link>http://developers.viddler.com/2008/04/09/pownce-oembed/</link>
		<comments>http://developers.viddler.com/2008/04/09/pownce-oembed/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 07:50:04 +0000</pubDate>
		<dc:creator>Colin Devroe</dc:creator>
				<category><![CDATA[Use cases]]></category>
		<category><![CDATA[embedding]]></category>
		<category><![CDATA[oembed]]></category>
		<category><![CDATA[pownce]]></category>
		<category><![CDATA[use-case]]></category>
		<category><![CDATA[viddler]]></category>

		<guid isPermaLink="false">http://lab.viddler.com/?p=5</guid>
		<description><![CDATA[You may have seen our announcement on the Viddler Spotlight announcing that users of Pownce are now able to link to Viddler videos, and they&#8217;d be automatically be embedded within their Pownce link.
Pownce has been doing this for YouTube videos for a while, but they&#8217;ve recently begun to work with other publisher&#8217;s of media to [...]]]></description>
			<content:encoded><![CDATA[<p>You may have seen <a href="http://blog.viddler.com/cdevroe/pownce-viddler/">our announcement</a> on <a href="http://blog.viddler.com/">the Viddler Spotlight</a> announcing that users of <a href="http://pownce.com/">Pownce</a> are now able to link to Viddler videos, and they&#8217;d be automatically be embedded within their Pownce link.</p>
<p>Pownce has been doing this for YouTube videos for a while, but they&#8217;ve recently begun to work with other publisher&#8217;s of media to create a standard way to retrieve general information, and the embed code, about the media their user&#8217;s are linking to.  It is called oEmbed and Viddler is proud to be on the ground floor in providing this service to its 3rd party developers.</p>
<p>The workflow for consumers of this service is simple: Identify a qualifying URL, request the oEmbed service using the URL, parse the response.  We&#8217;re planning on having a how-to article up here on the lab in the future for your reference as a consumer.</p>
<p>If you are a developer, and you&#8217;d like to use Viddler&#8217;s oEmbed service to quickly retrieve information about a video on Viddler without the need to <em>scrape</em> the HTML of our pages: you can view <a href="http://wiki.developers.viddler.com/index.php/OEMBED">our oEmbed service documentation</a> on <a href="http://developers.viddler.com/">our Developer Wiki</a>.  For general information about the oEmbed specification, you can visit <a href="http://oembed.com/">oEmbed.com</a>.</p>
<p>If you have any questions, feel free to ask them in the comments!</p>
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